Stouffville Unveils Refreshed Discover Stouffville Tourism Brand
The Town of Stouffville is proud to unveil a refreshed Discover Stouffville tourism brand, an important milestone in its bold new approach in how the community welcomes visitors, celebrates local experiences, and supports economic development. This revitalized brand builds on the recent release of the Stouffville Visitor Plan (2025–2028) and reflects the Town’s commitment to positioning Stouffville as a unique, must-visit destination in Ontario. Originally launched by the Greater Stouffville Chamber of Commerce, the Discover Stouffville brand was recently acquired by the Town to serve as its primary tourism identity. It now functions as a strategic, unifying platform, articulating both visual and emotional language, that aligns seamlessly with the Town’s broader brand vision. Discover Stouffville brings to life our core attributes as outlined in the branding guide: Neighbourly, Future-Focused, Celebratory, Proud, and Genuine.
“This is more than a visual refresh,” said Mayor Iain Lovatt. “Discover Stouffville represents our renewed commitment to showcasing the best of what our town has to offer, from our historic downtown to our vibrant arts scene, farm-fresh experiences, and natural landscapes within the Oak Ridges Moraine. It’s about telling our story in a way that invites others to experience the unique rhythm and spirit of our community.”
The brand refresh comes at a pivotal moment. As part of the new Visitor Plan, the Town has identified 26 action items focused on developing tourism experiences, growing agritourism, revitalizing the historic downtown core, and promoting Stouffville’s natural and cultural assets and its unique location within the Oak Ridges Moraine.
The updated Discover Stouffville identity will be rolled out over the coming months through the official website, digital and print marketing, visitor campaigns, and event activations. This unified brand will help position Stouffville as a must-visit destination within York Region and Ontario, appealing to both day-trippers and overnight visitors seeking authentic, local experiences.
Residents, businesses, and tourism partners are encouraged to follow the journey, share the message, and get involved. Whether you’re exploring a trail, tasting something local, or attending a seasonal event, there are countless ways to Discover Stouffville. To explore the refreshed brand and view the full Visitor Plan, visit: townofws.ca/visitorplan
Follow Discover Stouffville on Instagram and Facebook to stay up to date on all the exciting happenings around Town and start planning your next adventure in one of Ontario’s best-kept secrets. We're closer than you think!